April 6, 2021

Dear Friends of Brevard Music Center & Overture,

The Brevard Music Center is excited to announce our 2021 Summer Music Festival and to invite you to be part of our extraordinary summer program guide, “Overture.” Our beautiful, four-color program will be offered in a very special digital format this year. Overture is not only a vital part of every single performance throughout the season but provides wonderful notes about the artists and music that grace our stage.

The Music Center is proud to partner with Market Connections who produces our treasured Overture program. They work closely with us and will be reaching out to you as they enlist the support of our community partners and advertisers.

As an advertiser, your business will be featured in our Overture program and will be read and enjoyed by over 10,000 attendees. Your ad will distinguish you as a supporter of the Brevard Music Center, our promising students and remarkable faculty. Our patrons, the people you most want to reach with your marketing message, are loyal to our advertisers. They share your commitment to the arts and culture of our community and region.

Enclosed for your review are our 2021 advertising rate sheet and agreement, as well as other supporting documentation. We encourage you to consider joining our distinguished group of supporters in making the Brevard Music Center and Overture 2021 an outstanding success. We invite you to fill out the attached agreement and email it to amy@bmcoverture.com. Market Connections team members Amy Edwards or Mary Crisp will be in contact with you soon on our behalf. In the interim, if you have any questions, please feel free to contact Amy directly at (828) 232-7505.

As a supporter of the Brevard Music Center, we hope you will join us by taking center stage in our 2021 Overture program.

Very best regards,

Jason Posnock
Vice President & Chief Artistic Office
Brevard Music Center

Contact:
Amy Edwards  (828) 232-7505, amy@bmcoverture.com
Mary Crisp  (828) 776-3141, mary@bmcoverture.com

For many decades, Brevard Music Center’s extraordinary Overture magazine has afforded patrons inspiring stories and a wealth of information about each season’s Summer Music Festival. A perfect-bound, 200-hundred page, full-color publication, Overture features extensive notes and essays about guest artists, faculty, performance schedules and the ever remarkable Summer Festival repertoire.  This hallmark program catalogue showcases supporters, sponsors and advertisers of Brevard Music Center and serves as a quality, commemorative item treasured by audience members in the concert hall and on the well-appointed coffee table.

Audience Market Values:

• Patrons are adults, students, artists and retirees
• Upper middle-class with disposable income
• Appreciate and need quality professional services and products
• Extremely loyal to Brevard Music Center and those who make the arts possible throughout the region
• Enjoy a broad range of upscale, related leisure activities
• Have extended time to read Overture at performances
• Keep playbills for sentimental reasons and to discover shared
  community supporters of the arts

Led by Artistic Director and alumnus Keith Lockhart, also Principal Conductor of the Boston Pops and Chief Guest Conductor of the BBC Concert Orchestra, Brevard Music Center stands as one of the country’s premier summer training programs and music festivals. Over ten weeks and among 40,000 attendees, the next generation of musicians gather in the captivating Blue Ridge Mountains of North Carolina each year to perform great musical works alongside distinguished faculty and many of the most celebrated names in music.